New app-based luxe ride service launches in Houston (HBJ)

Photo Courtesy of HBJ

Photo Courtesy of HBJ

By Jack Witthaus

A new ride app promises on-demand luxury car services — and no surge pricing.

San Francisco-based iCars put its luxury ride app in drive for the Houston and Dallas markets, as the company continues to expand throughout Texas and the U.S., according to a July 11 press release. The service started in the Golden Gate City in early 2016.

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