NAR won’t let US-based MLSs use new ‘.MLS’ top-level domain (Inman Realty News-Subscription Needed)

By Andrea V. Brambila

With backing from the National Association of Realtors and U.S. multiple listing services, the Canadian Real Estate Association has emerged victorious in a bidding war that drove up the price of owning and managing a new “.MLS” top-level domain to $3.36 million.

But for reasons that remain unclear, the price of NAR’s support in the fight is that, for now at least, U.S.-based MLSs will not be allowed to use the new domain to create public-facing website addresses like “chicago.mls” and market them to consumers as trusted websites, as originally planned.

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