Houston Realtors adapt to changing demographics, influx of international buyers (HBJ)

Photo Courtesy of HBJ

Photo Courtesy of HBJ

By Paul Takahashi

Houston’s booming economy is attracting an influx of international buyers to town, and they’re enlisting the help of local Realtors to find their new home.

These new immigrants are changing the Houston real estate market, forcing Realtors to adapt their business models to stay competitive. More than a hundred agents gathered at a Houston Association of Realtors workshop on Nov. 21 to talk about different ways they can appeal to and serve multicultural buyers.

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